Executive Director, Product Marketing - Life Company
Company: USAA
Location: Charlotte
Posted on: May 18, 2024
Job Description:
Why USAA?At USAA, we have an important mission: facilitating the
financial security of millions of U.S. military members and their
families. Not all of our employees served in our nation's military,
but we all share in the mission to give back to those who did.
We're working as one to build a great experience and make a real
impact for our members.
We believe in our core values of honesty, integrity, loyalty and
service. They're what guides everything we do - from how we treat
our members to how we treat each other. Come be a part of what
makes us so special!
The USAA Life Company team is a key growth engine for USAA, with a
laser focus on our mission to serve the military community and
their families. We are passionate about driving growth in a
direct-to-consumer distribution model across multiple Life, Health,
and financial products. Our team of Marketing experts is focused on
understanding the needs of current USAA members and prospective
eligible members to deliver the right message at the right time to
meet the needs of our members. We are experts in direct response
marketing channels, and we believe in making data driven investment
decisions with a continuous improvement mindset. Our marketing
campaigns reflect our brand personality, our mission to serve those
who serve, and the value of our products and services.The
OpportunityThe Executive Director, Life Company Product Marketing
will lead Life, Health and Annuity product marketers to acquire new
business, shape and implement product-specific marketing
strategies, focus on performance metrics, and deliver measurable
results. Accountable for accelerating growth through continuous
test-and learn agenda, improvement of paid and owned channel
marketing efforts, and expert allocation of marketing investments.
The team will ideate, plan, launch, measure, and optimize marketing
campaigns to drive sustainable growth of multiple products at
efficient acquisition costs. The executive will be the primary face
of Life Company marketing, cultivating cross-functional
relationships that improve processes and enhance alignment across
the enterprise.This executive role is accountable for maximizing
outcomes with the allocated marketing budget and will collaborate
closely with internal stakeholders such as Life, Heath, and Annuity
Product Leadership, Brand, Digital, Creative, Media, and Analytics
to drive profitable growth by deepening relationships with existing
USAA members and driving acquisition of new members. This role will
develop team members, recruit top talent, and motivate the
marketing team through influence and leadership.What you'll do:
- Accountable for the marketing lifecycle to drive Life Company
growth, inclusive of strategy, member research, planning, direct
response marketing, agency management, creative development,
compliant execution, analytics and optimization, and performance
management.
- Develop and implement marketing plans and campaigns to build
and deepen USAA's relationship with existing members, and drive
acquisition of new members via Life Company products and
services.
- Manage marketing budget allocations across multiple products
and channels to deliver sustainable and efficient growth.
- Support digital acquisition experience across all Life Company
products.
- Bring significant knowledge in Life Insurance and Financial
product laws, rules, and regulations.
- Effectively partners with key stakeholders in and outside of
marketing (in particular, business counterparts) to best shape
product marketing strategy across Life Company products.
- Provide thought leadership within and keen awareness of the
external business environment and digital marketing space, with
established network of external partners to inspire out-of-box
thinking.
- Keep USAA brand and our mission to serve the military community
at the forefront of new marketing practices.
- Attract, develop, expand, and retain high performing teams of
marketing professionals that deliver outcomes and key results.
Cultivate talent through coaching and training.
- Lead adoption of new ways of working leveraging storytelling to
drive understanding and adoption of change.
- Thrive working with cross-functional teams. Effective change
agent that can get the job done and push mission forward while
managing multiple stakeholder interests and expectations along the
way.
- Adopt and lead a team to embrace a performance and change
mindset leveraging compliant practices at scale.
- Identify and manage existing and emerging risks that stem from
business activities and the job role.
- Ensure risks associated with business activities are
effectively identified, measured, monitored, and controlled.
- Follow written risk and compliance policies, standards, and
procedures for business activities.What you have:
- Bachelor of Arts, Bachelor of Business Administration or 4
additional years of related experience beyond the minimum required
may be substituted in lieu of a degree.
- 10+ years of relevant work experience in financial services
with hands-on marketing experience in conversion channels (i.e.:
Paid Search, Affiliates, Direct Mail).
- 4 years of people leadership experience in building, managing
and/or developing high-performing teams.
- Experience collaborating with key resources and stakeholders,
influencing decisions, and managing work to achieve strategic
goals.
- Executive-level business acumen in the areas of business
operations, industry practices and emerging trends.
- Demonstrated ability to create and articulate a vision for
product marketing organization.
- Ability to seek and analyze data from variety of resources to
support marketing decisions and alignment with key
stakeholders.
- Demonstrated proficiency in Product Marketing, including
setting growth objectives, developing marketing plans, performance
reporting, and driving incremental growth consumer definition,
situation assessment, financial analysis, and marketing
strategy.
- Demonstrated proficiency marketing data analytics.
- Excellent communication skills (verbal and written) with the
ability to adjust communication style based on the audiences.
- Strong analytical skills with the ability to analyze and
evaluate information.
- Ability to exercise appropriate judgment by using information
and knowledge to make timely, effective decisions.
- Ability to work independently and with minimal
supervision.
- Ability to adjust scope or resources as appropriate, mitigating
potential risk to projects.What sets you apart:
- Demonstrated proficiency in direct-to-consumer Product
Marketing, including setting growth objectives, developing
marketing plans, performance reporting, planning and forecasting,
and driving incremental growth consumer definition, situation
assessment, financial analysis, and marketing strategy; proficiency
in marketing data and analytics
- Proficiency in Life Insurance products and business models -
including product features and pricing model, market dynamics,
competitive intelligence
- Familiarity with working in and/or leading cross-functional
agile teams, serving as team lead/product owner, determining
priorities and overall strategy for team
- Executive-level business acumen in the areas of business
operations, industry practices and emerging trends with emphasis on
Life Insurance
- Ability to seek and analyze data from variety of resources to
support marketing decisions and alignment with key stakeholders;
strong analytical skills with the ability to analyze and evaluate
information.
- Excellent communication skills (verbal and written) with the
ability to adjust communication style and to distill and express
complex insights in a clear, succinct and executive-friendly
narrative
- Ability to adjust scope or resources as appropriate, mitigating
potential risk to projects.
- MBA preferredCompensation:USAA has an effective process for
assessing market data and establishing ranges to ensure we remain
competitive. You are paid within the salary range based on your
experience and market position. The salary range for this position
is: $163,880.00-294,980.00.Employees may be eligible for pay
incentives based on overall corporate and individual performance or
at the discretion of the USAA Board of Directors.Long Term
Incentive Plan: Cash payment for Executive level roles only,
representing a cash payment which is both time and performance
based.Benefits:At USAA our employees enjoy best-in-class benefits
to support their physical, financial, and emotional wellness. These
benefits include comprehensive medical, dental and vision plans,
401(k), pension, life insurance, parental benefits, adoption
assistance, paid time off program with paid holidays plus 16 paid
volunteer hours, and various wellness programs. Additionally, our
career path planning and continuing education assists employees
with their professional goals.For more details on our outstanding
benefits, please visit our benefits page on
USAAjobs.com.Applications for this position are accepted on an
ongoing basis, this posting will remain open until the position is
filled. Thus, interested candidates are encouraged to apply the
same day they view this posting. -USAA is an Equal Opportunity
Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, or
status as a protected veteran.
Keywords: USAA, Charlotte , Executive Director, Product Marketing - Life Company, Executive , Charlotte, North Carolina
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