Campaign Analyst Senior
Company: USAA
Location: Charlotte
Posted on: May 18, 2024
Job Description:
Why USAA?Let's do something that really matters.
At USAA, we have an important mission: facilitating the financial
security of millions of U.S. military members and their families.
Not all of our employees served in our nation's military, but we
all share in the mission to give back to those who did. We're
working as one to build a great experience and make a real impact
for our members.
We believe in our core values of honesty, integrity, loyalty and
service. They're what guides everything we do - from how we treat
our members to how we treat each other. Come be a part of what
makes us so special!The OpportunityWe are seeking a dedicated
Campaign Analyst Senior.We offer a flexible work environment that
requires an individual to be in the office 4 days per week. This
position can be based in one of the following locations: San
Antonio, TX, Plano, TX, Charlotte, NC, Tampa, FL, Phoenix, AZ or
Colorado Springs, CO. Relocation assistance is not available for
this position.The USAA Bank Marketing team is a growth engine for
the bank, with a laser focus on our mission. We are looking for a
Senior Campaign Analyst who will share our passion to serve those
who have served. This position is focused on providing audience
expertise and assisting in determining forecasted volumes for email
and direct mail channels. This individual oversees the build,
execution, and delivery of accurate audience data. The Senior
Campaign Analyst will collaborate with key stakeholders, vendors,
and project/program teams to identify mutually beneficial outcomes
for competing priorities and negotiate timelines to ensure
objectives are met. - -The successful candidate will have strong
business acumen, data expertise and a willingness to pivot quickly
when needed while thriving in a fast paced, dynamic
environment.What you'll do:
- Responds to business requests and creates new or modifies
existing standard audience selection rules by collaborating with
key stakeholders to ensure alignment with campaign
requirements.
- Responsible for managing the campaign audience selection
requirements within the Campaign Management tool (Adobe Campaign
Classic).
- Applies advanced subject matter knowledge on existing
requirement and waterfall analysis to educate and provide
recommendations to key stakeholders.
- Ensures data variables or functional requirements are
available.
- Explores existing data / capabilities against business needs
and identifies gaps.
- Partners with IT and Lead Campaign Analysts to identify
solutions for capabilities not readily available.
- Applies advanced subject matter knowledge across one or
multiple product lines and execution tools to facilitate and
contribute to the implementation of solutions in business
requirement sessions.
- Facilitates cross-functional campaign requirement sessions for
complex marketing campaigns.
- Provides advanced knowledge of audience and forecasted
volumes.
- Complete the final detailed business and data requirements in
support of marketing campaigns.
- Ensures the successful build, execution, and delivery of
accurate audience data for assigned marketing campaigns.
- Coordinates research efforts into member inquires and serves as
a primary resource on escalated matters.
- Investigates audience size and member profile requests and
generates findings/reports.
- Ensures risks associated with business activities are
effectively identified, measured, monitored, and controlled in
accordance with risk and compliance policies and procedures.What
you have:
- Bachelor's degree; OR 4 years of related experience (in
addition to the minimum years of experience required) may be
substituted in lieu of degree.
- 6 or more years of analysis and data validation
experience.
- Data execution tools experience.
- Understanding of risk management policies and procedures.
- Solid business acumen and/or demonstrated learning agility to
quickly increase business knowledge.What sets you apart:
- US military experience through military service or a military
spouse/domestic partner [optional]
- 6+ years of large bank experience.
- Extensive/Strong experience operating in the Adobe Campaign
Classic platform.
- Strong understanding of Marketing Operations specifically
related to complex offers and campaigns (in the banking
space).
- Knowledge of laws and regulations related to the
banking/finance sector (reg Z, reg B, UDAAP).
- Knowledge of audience development, selection and
validation.
- Knowledge of SQL and SAS
- Knowledge and experience with MarTech tools and processes in
support of email and direct mail.The above description reflects the
details considered necessary to describe the principal functions of
the job and should not be construed as a detailed description of
all the work requirements that may be performed in the job.What we
offer:Compensation: USAA has an effective process for assessing
market data and establishing ranges to ensure we remain
competitive. You are paid within the salary range based on your
experience and market data of the position. The actual salary for
this role may vary by location. The salary range for this position
is: $89,990 - $172,000.Employees may be eligible for pay incentives
based on overall corporate and individual performance and at the
discretion of the USAA Board of Directors.Benefits: At USAA our
employees enjoy best-in-class benefits to support their physical,
financial, and emotional wellness. These benefits include
comprehensive medical, dental and vision plans, 401(k), pension,
life insurance, parental benefits, adoption assistance, paid time
off program with paid holidays plus 16 paid volunteer hours, and
various wellness programs. Additionally, our career path planning
and continuing education assists employees with their professional
goals.For more details on our outstanding benefits, please visit
our benefits page on USAAjobs.com.Applications for this position
are accepted on an ongoing basis, this posting will remain open
until the position is filled. Thus, interested candidates are
encouraged to apply the same day they view this posting. -USAA is
an Equal Opportunity Employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran.
Keywords: USAA, Charlotte , Campaign Analyst Senior, Accounting, Auditing , Charlotte, North Carolina
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